How to Conduct a Technical SEO Audit with SEO Exeter
As businesses continue to shift their focus online, the importance of having a strong online presence becomes even more crucial. Among the many ways to improve your online presence, technical SEO is one of the most important. By conducting a technical SEO audit, you can identify and fix issues that may be negatively affecting your website’s performance and search engine rankings.

If you’re looking to improve your website’s technical SEO but don’t know where to begin, the team at SEO Exeter can help. In this article, we’ll walk you through the steps of conducting a technical SEO audit for your website.

1. Conduct a Site Crawl

Before you can begin auditing your website’s technical SEO, you first need to understand how your site is currently structured. This is where a site crawl comes in handy. A site crawl is essentially a tool that analyzes your website’s information in a systematic way to help identify any issues.

There are many tools available for site crawling, such as Screaming Frog, Moz, and DeepCrawl. These tools will scan your website’s pages and extract valuable information about the structure of your website, including content, meta descriptions, header tags, alt tags, and URLs.

2. Check for Broken Links

One of the most common issues that can negatively affect your website’s SEO is broken links. Broken links not only make for a poor user experience but can also hurt your website’s rankings. Check your website for broken links and fix them by updating the links or removing them altogether.

3. Verify XML Sitemap

XML sitemaps are important for search engines to quickly and easily identify all of the pages on your website. A sitemap is essentially a roadmap for search engines bots to crawl and index your pages. Ensure that your XML sitemap is up to date and submitted to Google and Bing Webmaster Tools.

4. Check Page Speed

Page speed is a crucial factor that can affect your website's user experience and search engine rankings. Slow-loading pages not only frustrate users but also lower your website's rankings. Test your page speed and ensure that all images and other multimedia files are optimized for fast loading times.

5. Optimize Images

Images can greatly enhance the user experience on your website but can also slow down your website if not properly optimized. Compress images, choose the right image file type, and add descriptive alt text to your images.

6. Analyze URL Structure

Your website's URL structure plays a crucial role in your website's SEO. Ensure that your URLs are descriptive, include targeted keywords, seo exeter and are properly structured.

7. Ensure Proper Use of Heading Tags

Heading tags help organize your website's content and make it easier for search engine crawlers to understand. Ensure that you are using heading tags properly, including H1 for the main topic and H2 and H3 for subtopics.

8. Optimize Meta Data

Meta data, including meta titles and descriptions, are used by search engines to display information about your website to users. Ensure that your meta data is optimized for target keywords and accurately reflects the content on your website.

9. Check for Mobile-Friendliness

Mobile-friendliness is now a crucial factor in your website's SEO. With the majority of internet browsing now done on mobile devices, ensuring that your website is mobile-friendly is essential. Test your website's mobile-friendliness and fix any issues.

Conducting a technical SEO audit is essential for improving your website's search engine rankings and ensuring a strong online presence. By following these steps and working with the experts at SEO Exeter, you can improve your website's technical SEO and achieve greater online success.